Trilha
ILLUSTRATION
Founded in 2016, Trilha Cervejaria has established itself as one of São Paulo's top breweries. While I hesitate to claim it as the best in Brazil, its commitment to creativity and quality sets it apart. I’ve had the pleasure of collaborating with Trilha on several projects, each one offering a unique visual interpretation of their diverse beer recipes.
Trilha’s visual identity, developed by the awarded REBU, breaks from industry norms. Their minimalist labels convey essential information but leave space for creativity through illustrations crafted by guest artists, invited to interpret the beers after tasting them. This approach preserves the fresh, vibrant identity of the brand.
Over the past eight years, I’ve contributed to numerous labels and special projects, often working with bold, unexpected beer flavors like dessert-inspired brews. Some of my favorite collaborations include Pão de Mel, Peach Malba, and the trio Luna, Alice, and Sara, named after the founders' daughters. Each project has been a challenge and a joy, capturing the essence of Trilha’s bold and inventive spirit.