Nomad — Franciscomartins.com

Nomad Cycling Gear

BRANDING / STRATEGY / ILLUSTRATION

Nomad is one of Brazil’s leading and most promising cycling gear brands. Initially recognized for accessories, the brand aimed to evolve, expanding its reach while maintaining its authenticity and leadership within the cycling community.

Working closely with the Nomad team, we revamped the brand strategy, focusing on the cyclist’s journey and emphasizing the brand's deep connection to nature and exploration. The new brand platform reflects a passion for freedom through discovery and adventure.

The logo was enhanced to provide greater distinction and visual presence. We retained the N/M monogram, the strongest symbol in Nomad’s identity, representing a road cutting through diagonal lines. This monogram continues to anchor the brand. The "NOMAD" logotype was completely redesigned to give it more boldness and adventure, aligning with the tactical spirit and environmental commitments that drive the brand’s mission.

The refreshed identity further enhances Nomad’s connection to its roots, with a visual style that combines the mountains and constant movement. The new color palette reinforces the brand’s dedication to sustainability with the motto: “we preserve more to ride forever."

In addition to leading the brand's strategic evolution and identity redesign, I was responsible for developing assets for the new collection, including labels, prints, and commemorative designs for the 2024 World Cup Series in Brazil. This complex and exciting project allowed me to contribute to a segment that reflects my personal passion for cycling.

"Working with Francisco was incredibly rewarding. His enthusiasm and deep knowledge of brand development were inspiring, bringing a fresh energy to the project. What stood out most was his ability to enhance an already beloved brand without losing its essence. Thanks to his creative ideas, our brand reached new heights I didn’t think possible. I would highly recommend his services for his dedication, expertise, and vision. If anything, a bit more agility would be welcome, but overall, his work is truly exceptional." —Bernardo Paixão, NMD Founder

The UCI Mountain Bike World Cup is a prestigious multi-round racing series overseen by the Union Cycliste Internationale (UCI). In 2024, Brazil had the honor of hosting two rounds of the season. To commemorate this significant moment, NOMAD invited me to create a capsule collection featuring two exclusive designs for the events. We drew inspiration from the 1980s, incorporating bold graphics, vibrant colors, and dynamic lettering that capture the original spirit of mountain biking and its adventurous roots.

"Working with Francisco at the Nomad rebranding was an ambitious project.
We initially sought a logo update for stronger presence in banners and e-commerce, but Francisco proposed a deeper approach. Through workshops and brainstorming, we delved into the brand's essence, creating a cohesive rebranding concept. The results were outstanding, not just aesthetically but in sales growth and market relevance. It was a challenging yet rewarding journey, and I look forward to collaborating with Francisco again as Nomad evolves." —Bernardo Oliveira, NMD CEO