Flora
BRANDING
Founded in 2022, Flora Regenerative is a pioneer in special coffee production, utilizing regenerative systems to heal the planet and ensure the future of coffee and the environment for generations to come.
We developed Flora's complete brand, from strategy to verbal and visual identity. Though operating under the name FLORA, the entire brand concept was crafted from scratch. Flora thrives on contrasts, combining subversive and innovative practices to create a new agricultural model that regenerates soil, transforms landscapes, and mitigates climate change effects.
Flora's identity is grounded in values like courage, environmental consciousness, Brazilian roots, and high-quality standards. We crafted a language that echoes environmental activism with impactful messaging and visual clarity, while embracing colors inspired by the coffee world. The verbal identity is both informative and inviting, encouraging readers to join the Flora movement.
All elements—packaging, posters, website—follow a cohesive and bold visual system with clear impact and attitude, ensuring brand consistency and strength across all touchpoints.
Moodboards / sketches / ideas